Category: Branding
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Navigating the Importance of Signage: A Dual Role in Branding and Customer Experience
Signage plays a pivotal role in guiding and informing consumers, and when it comes to exterior ATMs – whether walk-up or drive-up – effective signage is indispensable for both financial institutions and customers/members alike. Let’s delve into why. Exterior ATM signage serves as a beacon, drawing attention to the location of the ATM and making…